TV Ad: Archer — Neonatal Intensive Care Unit

Specialists care for a critically ill newborn.

Air date: Fall 2011

For more information: Find a Doctor

Mia: The names they’re going to pick out — Bailey, a dog name, Archer and Donovan.

Dr. Wight: When he came out he looked great, but then he started to get sicker and sicker.

Mia: Sadly, well, from what I hear, his lungs are not developed as my parents want them to be.

Karyn: They said they were going to have to take him to NICU.

Dr. Wight: When you and I breathe our chest goes out, with premature babies, they’re chest caves in, and he had to have a breathing tube placed.

Karyn: Can I touch him?

NICU Nurse: (off camera) Uh- huh.

Dr. Wight: … and get Surfactin, which helps keep your lungs open.

NICU Nurse: When mom is touching baby, their heart rates will slow, their blood pressures will lower, all of their vital signs will improve.

Dr. Wight: We truly are an intensive care unit for very sick babies.

Karyn: You’re coming home … for the first time. Hello. Your brother that you’re going to love and protect. Talk to him; he’ll probably recognize your voice.

Mia: Hi, Archer.