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Sharp Health News

Chula Vista police join Sharp to go pink

Oct. 25, 2017

For the past three years, Sharp Chula Vista Medical Center doctors, staff and volunteers have colored their hair pink to honor people affected by breast cancer. Since 2016, the Chula Vista Police Department (CVPD) have stepped up to join them.

According to police Captain Fritz Reber, CVPD employees and their families — like too many others — are affected by breast cancer. They believe that any effort to help find a cure will not only serve the mission of their organization, but will also directly improve the lives of those closest to their officers. This year, CVPD is also adorning their uniforms with pink patches to raise awareness and encourage action.

“The men and women of the Chula Vista Police Department are proud to be a part of this event, as serving the community is a part of our mission,” says police Chief Roxana Kennedy. “It is our hope that CVPD’s efforts today and each October remind people to stay healthy by staying informed.”

The National Mammography Day event, titled “Sharp Chula Vista Goes Pink,” serves as an annual reminder to all women that the best defense against breast cancer is early detection. Snooky Rico, a breast cancer survivor and owner of Rico’s On 3rd Salon in Chula Vista, applied the hair dye along with help from her staff.

“It’s been shared that 1 in 8 women will develop breast cancer over the course of her lifetime,” says Dr. Rodolfo Arcovedo, a breast cancer surgeon affiliated with Sharp Chula Vista. “Mammography is the best screening tool available to detect breast cancer when it is easiest to treat. I’m so proud to be a part of this event for the third year in a row, and hope it serves as a way to increase awareness on the importance of mammograms.”

The American Cancer Society (ACS) estimates that more than 252,000 new cases of invasive breast cancer will be diagnosed in women and more than 40,000 women will die from breast cancer in 2017; however, experts have also shared that the rate of those who die from breast cancer has decreased due in part to early detection. The ACS recently reported that breast cancer death rates have dropped 39 percent since 1989.

“While breast cancer remains the leading cause of death from cancer among women, fewer are dying from the disease thanks in part to early detection, advances in treatment and greater awareness,” explains Dr. Arcovedo. “I’m hopeful events like ours and the treatment available at Sharp Chula Vista help play a role in lowering that statistic even more.”

For more information about breast cancer care at Sharp or to schedule your mammogram appointment, call 1-800-82-SHARP (1-800-827-4277) or visit

For the news media: To talk with Dr. Arcovedo about “Sharp Chula Vista Goes Pink” for an upcoming story, contact Erica Carlson, senior public relations specialist, at

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