A unique resource center for breastfeeding moms.

The New Beginnings Boutique & Gift Shop is more than booties and balloons. It's an experience — designed with you in mind.

Staffed seven days a week by certified lactation educators, we offer a large selection of nursing bras, breast pumps for sale and rent, breastfeeding accessories and more. Even better, we provide guidance and support.

We're here to make breastfeeding easier.

We know that every mom and baby are different and that advice and reassurance are often what's needed most when navigating the challenges of breastfeeding. 

Our certified lactation educators are here to help with your breastfeeding questions or challenges. To speak to a lactation educator, call 858-939-4127 from 10 am to 4 pm, Monday through Friday, and from 10 am to 3 pm, Saturday and Sunday.

We also offer the opportunity to check your baby’s milk intake by coming in to weigh your baby and do a feeding. Please arrive at least one hour before we close to ensure that you and your little one get all the help you need.

Gift giving made simple.

Our gift shop provides specialty gifts that can be purchased in store or by phone. By calling us directly, a sales associate can assist you in choosing gifts and personally take them to a patient.

Our gifts include stuffed animals, flowers, greeting cards, balloons, magazines, toiletries, snacks and more.

Proceeds go directly to the Sharp Memorial Auxiliary to fund programs and projects for Sharp Mary Birch and Sharp Memorial Hospital.

Where to find us.

We're located on the first floor of Sharp Mary Birch Hospital for Women & Newborns. Parking is available in the Health Center Drive parking garage in front of the hospital, and can be validated when you leave the boutique.

Due to construction impacting our front entrance, patient drop-off and pickup has relocated to the Sharp Memorial Outpatient Pavilion driveway and roundabout.

Our hours.

Monday through Friday, 10 am to 4 pm
Saturday and Sunday, 10 am to 3 pm