Coronavirus (COVID-19): Important information from Sharp
Doctor's office
Enter your doctor's name to get office information.
Find labs in your network
Enter your primary care doctor's name to find labs in your network.
Find urgent care centers in your network
Enter your primary care doctor's name to find urgent care centers in your network.
Driving Directions
Update Information
Forgot Password

Please enter your e-mail address.

Sharp Health News

Going pink for those affected by breast cancer

Oct. 19, 2018

Sharp Chula Vista goes pink for breast cancer

Snooky Rico (center) with Dr. Phillip Zentner (at left) and Dr. Rodolfo Arcovedo (at right) at the 2016 Sharp Chula Vista Goes Pink event.

By the end of 2018, the American Cancer Society predicts there will be roughly 266,120 new cases of breast cancer in the United States.

That's why Sharp Chula Vista Medical Center hosts its annual "Sharp Chula Vista Goes Pink" event. Launched in 2015 and held on National Mammography Day, the event seeks to raise awareness of the importance of mammograms.

"Mammography is the best screening tool available to detect breast cancer," says Dr. Rodolfo Arcovedo, a breast cancer surgeon affiliated with Sharp Chula Vista.

At the event, Sharp Chula Vista's CEO Pablo Velez, hospital-affiliated doctors, employees and officers of the Chula Vista Police Department will have their hair temporarily dyed pink by breast cancer survivor and local hair salon owner, Snooky Rico.

"It's about getting mammograms to the forefront of our minds," explains Rico. "I hope this event helps lessen the fear surrounding mammograms and reminds everyone that the sooner you can get treatment, the better."

She knows firsthand how important early detection can be in terms of treatment success. "After feeling a lump, I had a gut feeling and listened to my body," says Rico. "I went in to get a mammogram."

She was diagnosed with stage 2 breast cancer.

Four years later, Rico is a community leader and advocate for breast cancer awareness who helps others facing the disease. She and her team members from her salon, Rico's on 3rd, have helped with this event each year by applying the temporary pink dye to attendees' hair.

"While breast cancer remains the leading cause of cancer death among women, fewer women are dying from the disease, thanks in part to early detection, advances in treatment and greater awareness," says Dr. Arcovedo.

For more information about breast cancer at Sharp or to schedule your mammogram appointment, call 1-800-82-SHARP (1-800-827-4277) or visit

For the news media: To talk with Dr. Zentner, Dr. Arcovedo or Snooky Rico about "Sharp Chula Vista Goes Pink" for an upcoming story, contact Erica Carlson, senior public relations specialist, at

You might also like:

Choose the doctor who's right for you.

At Sharp, we make it easy to find an exceptional doctor — right where you live and work.

All Categories
Contact Sharp HealthCare
Call us


If this is a life- or limb-threatening emergency, please call 911 immediately.

Email us

Please do not use this form to convey personal or medical information.

How would you like to be contacted?
Date of birth

Find other numbers

View our phone directory

What's This?

These important numbers are located on your billing statement.

Find your Sharp Rees-Stealy account number

Find your Sharp Rees-Stealy account number

Find your Sharp hospital account number

Find your Sharp hospital account number

Find your SharpCare account number

Find your SharpCare account number
What's GDPR?

The General Data Protection Regulation (GDPR) governs the processing of personal information gathered from individuals while they are in the European Union (EU) and parts of the EEA (European Economic Area, which currently includes Iceland, Lichtenstein and Norway).

We are sorry, but we are unable to process hospital price estimates if you live or are travelling within the EU or affiliated nations.

To learn more, call us at 858-499-5901.

What's This?

Many surgery and procedure names sound similar. If possible, please provide the current procedure terminology (CPT) code, which can be found on the order from your doctor.

If you cannot provide the CPT code, please contact your doctor's office for the CPT or a detailed description of services.